Art market, buyers, offer and demand

Avoid underselling or setting unreasonable high artwork prices

Setting the right price for your art work is not always as easy as just deciding on a number. There are some fundamental principles to follow, to set a base price. This will need to be adjusted further though to ensure that the final product and its associated cost is appealing to customers. Knowing your target audience and understanding the rules of offer and demand are probably as important as knowing how to use your brush and paint effectively.

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